ABSOLUT

 
 

CLIENT NAME

YEAR

 

THE CHALLENGE

 

THE SOLUTION

1964 AGENCY

2025

 

Consumption and cultural connection declined with the LGBTQ+ consumer; historically an area of ABSOLUT’s brand strength. ABSOLUT needed to re-engage this audience without being corny or pandering to this community. 

 

As the AOR for LGBTQ + Strategy for ABSOLUT, we developed CREATIVE and EXPERIENTIAL toolkits, programming revisions, CONSUMER STRATEGY and BRAND PARTNERSHIPS insights resulting in re-positioning ABSOLUT as a leader in LGBTQ+ advocacy. Our work supports LGBTQ+ allyship amongst leading venues throughout the nation and key regions.

 
 
 
 

EARNED MEDIA

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MEDIA PARTNERSHIP

 

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