HEADS OF STATE

CLIENT NAME

YEAR

THE CHALLENGE

THE SOLUTION

AMAZON MGM STUDIO

2025

Amazon MGM Studios enlisted 1964 Agency to craft a culturally resonant campaign that would spark interest and drive turnout among African American audiences for Heads of State. The goal: build buzz through culturally connected storytelling, high-impact influencer touchpoints, and targeted media moments that grounded the film within the community.

We launched a multi-tiered campaign blending PUBLICITY, INFLUENCER ENGAGEMENT, and IN-PERSON EXPERIENCES to build momentum leading up to release. Our team leaned into strategic cultural cues, storytelling, and community-driven activations to position Heads of State as a film worth showing up for.

PUBLICITY

INFLUENCER ENGAGEMENT

IN-PERSON EXPERIENCES

EARNED MEDIA

MEDIA PARTNERSHIP

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