American Express 

 
 

CLIENT NAME

YEAR

 

THE CHALLENGE

 

THE SOLUTION

1964 AGENCY

2025

 

MEX saw Black business owners as a B2B audience segment that has been underserved with strong growth potential. As part of AMEX’s “Backing Change” initiative to uplit these owners with financial resources and education, the challenge was telling unique stories that cut through the noise. 

 

We created the CAMPAIGN & SOCIAL STRATEGY + MESSAGING through a host of exclusive content pieces (photography & video) for organic & paid social featuring the initiative’s lead talent — actress, writer, and producer, Issa Rae. Utilizing our regional INFLUENCER network, we secured LA-based minority small business owners to be featured in the campaign.

 
 
 
 

EARNED MEDIA

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinillum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum nostrud exerci

 
Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more
 

MEDIA PARTNERSHIP

 

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinillum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum nostrud exerci