Bacardi

CLIENT NAME

YEAR

THE CHALLENGE

THE SOLUTION

1964 AGENCY

2025

Bacardi sought to engage a multicultural audience, debut new product variants, and enhance their experiential marketing, all while reaching new heights of cultural relevance.

We tackled Bacardi's challenges with a dynamic CELEBRITY TALENT WRANGLING, and INFLUENCER MARKETING, . Our efforts, which included creating compelling content with figures like Michael B. Jordan, Joan Smalls, Omari Hardwick, and Nina Sky. We also spearhead culturally rich experiences like the Rum Room series, significantly boosted Bacardi's brand visibility and engagement, effectively connecting them with diverse audiences across various platforms.

EARNED MEDIA

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinillum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum nostrud exerci

MEDIA PARTNERSHIP

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinillum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum nostrud exerci