Booking.com
CLIENT NAME
YEAR
THE CHALLENGE
THE SOLUTION
1964 AGENCY
2025
In partnership with DISNEY for the Little Mermaid movie release, BOOKING.COM sought to amplify the allure of a unique Malibu luxury property in the theme of the Little Mermaid, requiring a blend of creative storytelling, visual identity, and strategic execution to engage audiences around the world.
Led CREATIVE STRATEGY to develop the visual identity, compelling SOCIAL CONTENT, and MEDIA ASSETS effectively creating an immersive experience and enhancing the appeal of the themed-property globally. Our content team’s deliverables were used to debut the partnership announcement and campaign’s social media launch.
EARNED MEDIA
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MEDIA PARTNERSHIP
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