CHASE

 
 

CLIENT NAME

YEAR

 

THE CHALLENGE

 

THE SOLUTION

1964 AGENCY

2025

 

Chase never talked to or engaged the LGBTQ+ consumer and community. As the fastest growing minority in the US, Chase wanted to connect this audience to solutions that are authentic to the moments in their lives with the Chase Freedom Unlimited Card. 

 

In observance of National Coming Out Day, 1964 spearheaded a CREATIVE and INFLUENCER STRATEGY, utilizing our extensive network of influencers. We meticulously selected individuals, developed compelling stories, and executed a social media rollout to deliver cohesive and impactful content featuring the Chase Freedom Unlimited Card. Our collaborative efforts with these influencers significantly contributed to exceeding our social engagement goals.

 
 
 
 

EARNED MEDIA

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MEDIA PARTNERSHIP

 

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