DAN LIFE
CLIENT NAME
YEAR
THE CHALLENGE
THE SOLUTION
1964 AGENCY
2025
Dan Life sought to scale his reach by breaking into new markets and appealing to high-profile clientele, while maintaining the exclusivity and craftsmanship that define his work.
1964 Agency executed a multi-pronged media and partnership strategy to elevate Dan Life’s profile, securing major press for his eye-catching $20K custom boots made for Shakira’s Super Bowl performance. This global moment tied his artistry to a cultural milestone, while celebrity clients like Kylie Jenner, Justin and Hailey Bieber, and Odell Beckham Jr. amplified his allure. Strategic partnerships with Nordstrom and Brown’s Fashion further highlighted his crossover between luxury art and fashion.
EARNED MEDIA
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MEDIA PARTNERSHIP
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