DIAGEO:

SHOW YOUR HBCU SPRIT

 
 

CLIENT NAME

YEAR

 

THE CHALLENGE

 

THE SOLUTION

CROWN ROYAL

2025

 

To create an ownable moment for DIAGEO during the HBCU
Homecoming/Football Classics season that highlights their $12M scholarship endowment and the executives behind the “Show Your HBCU Spirit” Initiative.  

 

To increase awareness of DIAGEO’s commitment, we executed a comprehensive influencer marketing and PR strategy that amplified on-the-ground activations and showcased DIAGEO’s long-term support for HBCU communities. By securing key influencers and strategically inviting media for exclusive access and in-depth coverage, we drove significant visibility. With press impressions reaching 250MM, we’ve nearly doubled the 130MM earned in 2023

 
 
 
 

EARNED MEDIA

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MEDIA PARTNERSHIP

 

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