EXTRA BUTTER

CLIENT NAME

YEAR

THE CHALLENGE

THE SOLUTION

EXTRA BUTTER

2025

Extra Butter has built its name through curating a cinematic retail and digital shopping experience, and was looking to further expand its footprint in film, fashion, and culture with the opening of its new store in Long Island City, Queens and India, and major retail partnerships included adidas 

1964 Agency led GLOBAL PR and INFLUENCER MARKETING for Extra Butter’s NYC flagship and launches in Long Island City and India. We also drove collaborations with NIKE, Crocs, Hunter, New Balance, Adidas, and Puma, earning features in WWD, Vogue, Maxim, Highsnobiety, Hypebeast, Complex, and V Magazine over two years.

STATISTICS