FOOT LOCKER

CLIENT NAME

YEAR

THE CHALLENGE

THE SOLUTION

1964 AGENCY

2025

For Pride Month, Foot Locker tapped 1964 Agency to lead an influencer activation for the Champs Sports x AEW #LacedWithPride Diadora launch—Champs’ first LGBTQ initiative. We curated a group of influencers to amplify the campaign and share stories of health and self-discovery.

Strategy Archetypes Creation: Developed strategic archetypes for influencer partnerships, ensuring alignment with the campaign's goals and Champs' first LGBTQ initiative.Diverse Influencer Selection: Secured a diverse array of LGBTQ influencers across the U.S., spanning nano, micro, and macro levels, to ensure broad and impactful reach.Comprehensive Influencer Coordination: Managed the influencer program end-to-end, from wrangling to contracting and all intermediary steps.

EARNED MEDIA

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MEDIA PARTNERSHIP

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