I.W.HARPER

 
 

CLIENT NAME

YEAR

 

THE CHALLENGE

 

THE SOLUTION

1964 AGENCY

2025

 

Facing the challenge of re-introducing I.W. Harper, a distinguished bourbon brand, to the U.S. after a 30-year absence.

 

Our strategy for I.W. Harper’s U.S. relaunch hinged on crafting CREATIVE content powered by strategic INFLUENCER PARTNERSHIPS and uniquely designed EXPERIENTIAL activations. We established an I.W. Harper influencer community in major cities, focusing on premium tastings and dinners to showcase the brand's elegance and assist sales teams in market penetration. The pivotal “Harper House” event in New York City, attracted over 400 attendees, further solidified the brand's successful re-entry into the market, delivering substantial online engagement and boosting brand visibility.

 
 
 
 

EARNED MEDIA

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MEDIA PARTNERSHIP

 

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