JIF

 
 

CLIENT NAME

YEAR

 

THE CHALLENGE

 

THE SOLUTION

1964 AGENCY

2025

 

Jif needed to refresh its brand presence and deepen market penetration against a backdrop of generational conflict within the rap community and heightened competition.

 

We executed a targeted NATIONAL PR STRATEGY with a focus on intentional MEDIA RELATIONS featuring rapper Ludacris, leveraging his broad appeal to bridge the generational divide within the rap community. This strategy enhanced Jif's cultural relevance and effectively drove market penetration by engaging audiences with authentic, relatable content that highlighted the brand's irresistible appeal.

 
 
 
 

EARNED MEDIA

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MEDIA PARTNERSHIP

 

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