JIF

CLIENT NAME

YEAR

THE CHALLENGE

THE SOLUTION

JIF

2025

Jif needed to refresh its brand presence and deepen market penetration against a backdrop of generational conflict within the rap community and heightened competition.

We executed a targeted NATIONAL PR STRATEGY with a focus on intentional MEDIA RELATIONS featuring rapper Ludacris, leveraging his broad appeal to bridge the generational divide within the rap community. This strategy enhanced Jif's cultural relevance and effectively drove market penetration by engaging audiences with authentic, relatable content that highlighted the brand's irresistible appeal.

STATISTICS