K-SWISS X LEADERS

CLIENT NAME

YEAR

THE CHALLENGE

THE SOLUTION

K-SWISS

2025

K-Swiss wanted to gain awareness for its collaboration and pop-up event with famed Chicago sneaker shop, Leaders 1354.

1964 Agency created a PR STRATEGY that included highlighting INFLUENCERS wrangled and on-site interviews with top-notch sneaker outlets, which resulted in lengthy profile pieces. We also coordinated the attendance and SOCIAL CONTENT for a host of top-tier influencers to further amplify the event.

STATISTICS