LEDGER
CLIENT NAME
YEAR
THE CHALLENGE
THE SOLUTION
1964 AGENCY
2025
Ledger sought to generate significant press buzz and establish a high-impact product collaboration with a culturally relevant luxury designer to enhance its brand presence
We implemented a national PR strategy that combined celebrity talent wrangling, media relations, and brand partnerships. This included a collaboration with renowned jeweler Greg Yuna, who created a custom diamond-encrusted wallet, positioning Ledger as a premier name in crypto and luxury. By leveraging Ledger’s partnerships with artists Saweetie and Latto, we successfully amplified media coverage across key outlets.
EARNED MEDIA
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MEDIA PARTNERSHIP
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