eMLS Cup
CLIENT NAME
YEAR
THE CHALLENGE
THE SOLUTION
1964 AGENCY
2025
eMLS Cup 2025 aimed to promote media attention, fan involvement, and mainstream legitimacy in the esports and soccer worlds. The purpose was to produce extensive coverage, emphasize the event's competitiveness, and increase its cultural importance through clever media placements and high-profile people.
1964 Agency oversaw eMLS Cup 2025's PRESS STRATEGY, implementing a comprehensive media plan that resulted in top-tier coverage, MLS executive interviews, and broadcast visibility. The agency also planned an exclusive influencer event that would use key personalities to boost social engagement and fan interaction. These efforts, which included targeted media research and strategic outreach, increased reach across sports, gaming, and lifestyle audiences, cementing the eMLS Cup as a premier esports competition.
EARNED MEDIA
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MEDIA PARTNERSHIP
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