MARRIOT

CLIENT NAME

YEAR

THE CHALLENGE

THE SOLUTION

1964 AGENCY

2025

During Capital Pride, Marriott International introduced their new campaign, "The Ballroom Is Open," as a part of the LoveTravels initiative The objective was to effectively emphasize ballroom culture, exhibit solidarity with the LGBTQ+ community, and guarantee media attention.

We created and executed the program’s MEDIA STRATEGY,  and secured significant LGBTQ+ press placements, including interviews with the campaign’s talent. The media coverage not only raised awareness, showcasing Marriott International’s dedication to local LGBTQ+ communities, but also resulted in increased public donations to charitable partners such as the Center for Black Equity, PFLAG, and House of Garcon. 

EARNED MEDIA

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MEDIA PARTNERSHIP

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