NETFLIX

 
 

CLIENT NAME

YEAR

 

THE CHALLENGE

 

THE SOLUTION

1964 AGENCY

2025

 

NETFLIX aimed to connect with the African-American audience through the debut film release of The Harder They Fall  immediately following a global pandemic, when people resumed attending in-person activities. 

 

In tandem with Black In Fashion Council, our agency developed and executed an EXPERIENTIAL STRATEGY for a COVID-friendly in-person event that promoted the film while prioritizing health and safety protocols. We wrangled 100+ INFLUENCERS to attend and curated talent for a panel discussion about the film and the influence of Black culture on yeehaw style.

 
 
 
 

EARNED MEDIA

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MEDIA PARTNERSHIP

 

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