NOVOCAINE

 
 

CLIENT NAME

YEAR

 

THE CHALLENGE

 

THE SOLUTION

1964 AGENCY

2025

 

Paramount Pictures tapped 1964 Agency to build cultural relevance and drive box office turnout among Black audiences nationwide. The goal: position Novocaine as a must-see thriller through community-driven buzz, editorial amplification, and targeted digital engagement

 

We launched a multi-channel campaign combining PUBLICITY INFLUENCER ENGAGEMENT, and EXPERIENTIAL SCREENINGS to build cultural buzz and anticipation. Through targeted media and talent-driven press, we landed in key outlets, while partnerships with Hot 97’s HipHopGamer, BlerdCon, and Community connected directly with Black geek and gamer audiences.

8 advance screenings in 5 markets sparked early buzz and authentic word-of-mouth, with social amplification turning anticipation into action by opening weekend.

 
 
 
 

EARNED MEDIA

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MEDIA PARTNERSHIP

 

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