Paramount Pictures

 
 

CLIENT NAME

YEAR

 

THE CHALLENGE

 

THE SOLUTION

1964 AGENCY

2025

 

To engage black and hispanic communities through music and cultural moments that drive social media engagement and ushers audiences to theaters to make SMILE 2 a #1 box-office hit.

 

Our strategy for SMILE 2 centered on a comprehensive approach that combined EXPERIENTIAL and INFLUENCER MARKETING. We orchestrated a day-in-the-life event, immersing a diverse group of influencers into the ultimate pop star experience. Organically sharing their event experience to socials generated significant online buzz. Smile 2 went on to take the lead in its box office debut weekend surpassing $23 million in ticket sales. 

 
 
 
 

EARNED MEDIA

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinillum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum nostrud exerci

 
Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more
Video Block
Double-click here to add a video by URL or embed code. Learn more
 

MEDIA PARTNERSHIP

 

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinillum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum nostrud exerci