STORYCORPS

CLIENT NAME

YEAR

THE CHALLENGE

THE SOLUTION

STORYCORPS

2025

To help build community awareness and participation in the new launch of Brightness in Black (BiB) initiative while directly engaging Black audiences ages 18 and over.

1964 Agency understood the importance of the BiB mission, creating and executing a PR STRATEGY that launched with a Jordan Brand partnership and an event activation in Philadelphia. The launch garnered top tier press placements, expanding awareness and impact of the initiative and positioning BiB as a thought leader and resource for everyday stories about the Black experience in America. 

STATISTICS